SEA Design

Research: Looking at design group called SEA Design

This Design company is one of many brilliant examples of how Identity/Branding can be applied to many sources. This firm have produced material for such protegious clientele as BBC, John Rocha, Boots, EMI, GF Smith, Virgin plus many other great organizations.

There website contains all the relevant information about their work, plus has 3 PDF downloads of a selection of their work they have produced for many companies.

They demonstrate well with the use of their photography how they apply there work, with clear demonstration and the location and Justifying what was the aim behind there work. Here a few images of the work they have produced for paper company GF Smith

Belfast Culture Festival (Paperjam Design)

Last night 25/9/09 I visited this quite rare event happening in the Cathedral Quarter of the Belfast around my University (University Of Ulster) called Culture Night Belfast. The main aspect of the festival I particularly wanted to see was a projected design which was hosted by the Design Company called Paperjam, The aim by these graphic designers! was to do certain types of artistic and stylized drawings using a projector on the side of a building adjacent to there HQ.

They illustrations where being drawn using the tools in Adobe Illustrator and Adobe Photoshop, but consisted of tedious drawings of characters or objects of one certain color. After reading the Culture Festival Brochure it said that this company were one of the leading practitioners within N.Ireland of Motion Graphics, so I presumed sum kind of Live Graphics. But was a wee bit! disappointed when this drawing that they were doing carried on for the whole hour and a half that they were projected to do. But I was impressed (not) by the way they used the brush tool and made a drawing of a cupcake seem like a lifetime to complete.

Here are a few Photograph's of the site,

Photograph's Courtesy of Karla Burns

Graphics Explained (Brand Identity Research)

There is a book called,

Graphics Explained: 7 Top Designers, 7 Briefs, 49 Solutions... In Their Own Words

This book strongly represents and demonstrates the world of clients and the relationships that evolve between the designer and client, and how they manage working in these environments. It also show's the direction followed and how each specific company developed the brief they had been given.

It takes you through each groups process and show's you the different applications and methods that each company applied to there brand identity's. I think this book would be very beneficial to anyone wanting to gain insight into the working environment/the creative process used by pro's.