New Post 30/4/11
Saturday 30 April 2011
Friday 29 April 2011
Thursday 28 April 2011
Final Test Ideas for Oxfam D&AD
Core idea is that the objects we use every day which we percieve and take for granted are worth (Value) their weight in gold to people in Poverty and other important issues Oxfam deal with.
Wednesday 27 April 2011
Tuesday 26 April 2011
Oxfam final Ambient Piece (D&AD) Open Advertising Brief 2011
This idea is to engage people values and how they consider Oxfam as a facilitator for action. My intention with this alternative approach to Advertising to create a subtle yet interesting campaign combining objects we take for granted (such as the utencils we use everyday) and depict these as material gold to emphasize there worth to people in poverty stricken countries. I'm showing here some mock-ups of final ideas for placement of the bag idea. Places outside banks and shopping centres are great target areas that relate to an anti-commercialism that runs subconsciously through the aware of people in the city.
Sunday 24 April 2011
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