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Saturday 26 September 2009

Graphics Explained (Brand Identity Research)

There is a book called,

Graphics Explained: 7 Top Designers, 7 Briefs, 49 Solutions... In Their Own Words

This book strongly represents and demonstrates the world of clients and the relationships that evolve between the designer and client, and how they manage working in these environments. It also show's the direction followed and how each specific company developed the brief they had been given.

It takes you through each groups process and show's you the different applications and methods that each company applied to there brand identity's. I think this book would be very beneficial to anyone wanting to gain insight into the working environment/the creative process used by pro's.

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