This idea is to engage people values and how they consider Oxfam as a facilitator for action. My intention with this alternative approach to Advertising to create a subtle yet interesting campaign combining objects we take for granted (such as the utencils we use everyday) and depict these as material gold to emphasize there worth to people in poverty stricken countries. I'm showing here some mock-ups of final ideas for placement of the bag idea. Places outside banks and shopping centres are great target areas that relate to an anti-commercialism that runs subconsciously through the aware of people in the city.
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